Need help with your marketing?

02 Sep 2010

Pro-Sales-Solutions offers a bespoke service according to the needs of the client but the primary objective is to leverage contacts and market knowledge to increase sales in countries within EMEA (Europe, Middle East, Africa)

Thirty years of accumulated experience in selling and marketing professional audio products is now available to any company wishing to improve its sales results in specific markets or territories. The service is particularly useful to the smaller company that may not have sufficient resources to devote dedicated manpower to improve the results in developing markets. However, it has relevance to any organisation experiencing patchy results and under-performing resellers or distributors.

Chris has had recent experience in Russia, CIS, Eastern Europe and surrounding areas but has operated throughout Europe for many years. Those former countries require a different approach but offer huge growth potential if the right partners are located or appropriate marketing activities are undertaken. The attraction of the service for the client is that the cost is minimised because the fees are commission based and expenses are shared between multiple clients.  A portfolio of complementary products and companies is being assembled; audio, video and crossover but all relevant to broadcast, post production, film or music recording. 

“Growth is not easy to achieve in most mature markets partly because of the financial insecurities but also because customers have already made the transition from analogue to digital and from SD to HD.  Focusing on countries where these changes have only recently started and in economies that may not be so affected by the downturn makes perfect sense.” Chris comments; “Many companies are so pre-occupied with maintaining sales, they miss the chance to develop the more challenging but rewarding markets. Pro-Sales Solutions saves any increase in headcount where sales will not yet support that investment. Understanding these markets and having existing relationships avoids wasted time and costly mistakes.”

Chris has led the EMEA operations for a number of companies with a broad spread of products; Sony Broadcast & Professional, Timeline, DTS, Harrison and more recently, Euphonix. Pro-Sales-Solutions has only been in existence for a matter of weeks and already several very well known companies have either signed up to the service or are in discussions now. The official launch will be at IBC on September 10th and Pro-Sales-Solutions will be attending major trade shows throughout the rest of the year.

Chris can be contacted at chris@hollebone.com or +44 7785 237333. The website is under construction at http://www.pro-sales-solutions.com and will go live in September.