50 days of PASS shows global reach
WORLD: The first 50 days of the Pro Audio Social Stream (PASS) has proven that the global pro audio industry certainly likes to talk. The industry’s first dedicated social network is helping professionals and students around the world to connect and interact, and truly global discussions are taking place.
So far, direct messaging has proved a very popular option. This is only possible when two members follow each other, and the level of activity in this area shows that there are a lot of discussions going on away from the main stream. Perhaps the most interesting thing about this area of PASS is that the number of direct messages after the first 50 days surpassed total number of posts on the stream by more than 40 per cent.
But stats like this do not mean the stream has been quiet. Messages and conversations have been taking place around every aspect of the pro audio industry. These have ranged from questions about the right DAW to use or the challenges of theatre sound, to links covering new products or manufacturer participation in tradeshows. Of course, there have also been educational videos posted to the stream, as well as thoughts and comments on various aspects of pro audio and photos of concerts, installations and new equipment.
It would also seem that the content users are adding is hitting the right note with their followers. Over 17 per cent of the total posts have been PASSed on – the way that users can share a post from someone they are following with the people in their network who follow them.
The geographical spread of PASS early adopters has proven the global reach of the app. In the first 50 days, users from 66 countries have downloaded and started using the app. In terms of specific countries, the UK tops the list for the most popular location for PASS members. Following this, Malaysia, the US, India and China make up the rest of the top five.
Egypt, the UAE, South Africa and Australia are also high on the list of countries with the most users. And the Asian hubs of Singapore, Thailand and Korea also have significant uptake. In Europe, the manufacturing heartlands of Germany, Italy and Spain are again seeing significant PASS uptake.
While the location statistics shows a broad geographic spread of membership, the job type breakdown points to the majority of PASS members being on the front line of the audio industry. Over 39 per cent of users identify themselves as engineers, while a further 12 per cent are described as end users. This puts 51 per cent of the membership as those who use audio equipment on a daily basis.
There is also significant representation on PASS for both manufacturers and distributors, which combined account for a quarter of the membership. The remaining membership consists of systems integrators, students and educators, highlighting that the Pro Audio Social Stream is reaching into all sections of the market.
This is only a very small snapshot from the early days of PASS, and while it does give a good indication of the type of user and the sorts of conversations that are taking place, it can never give a full picture. The best way to find out what is happening on PASS is to sign up with an iOS device by downloading the free app from the Apple App Store. This way not only can you find out what the pro audio industry is talking about, you can join the conversation too.