ABS grows through personnel and equipment investment
UAE: Broadcasting and production services provider, ABS Network, is attributing its double-digit year-on-year growth to the investments it made into HD/SD application technology for all its offices and the establishment of a quick deployment operations department.
‘The incredible demand for high quality HD services in the Middle East played to the favour of our business in 2014. We were quick to spot the trend and made rapid investments into equipment and personnel,’ said Mohammed Al Ajlouni, chairman of ABS Network. While the bulk of the company's business came from medium to large broadcasters, ABS Network also extended its services to smaller clients. ‘The broader scope allowed us to deepen our penetration into major markets such as the UAE, Qatar and Saudi Arabia while also making inroads into high potential markets such as Egypt, Syria and Tunisia.’
Among the company's investments during 2014 were the upgrade of all its branches to HD technology, the establishment of a quick deployment operations department with special equipment, and the purchase of fully redundant HD systems to cover high profile events across the GCC. This has reportedly enabled ABS Network to manage a significantly larger volume of work. In 2015 the company plans to expand its network, starting with the opening of new branches and is looking to create an entirely new line of business by manufacturing and selling ABS branded equipment. ABS Network will also set up two new divisions - a new consultancy arm that will also provide outsourcing services to clients; and a international planning team that will cover events in countries where the company does not have a physical presence.
‘We see a huge potential for growth and are eager to position ourselves as the biggest provider of broadcast services across all majors in the Middle East and North Africa, the company is on track to achieving this goal and will be a key partner to regional broadcasters for the entire production of features and documentaries, programmes and shows as well as sports and special events,’ concluded Mr Al Ajlouni.