Access All Areas invests in MLA Compact
UAE: Dubai-based production company, Access All Areas has added a Martin Audio MLA Compact system to its inventory. The 24-box rig was purchased through the manufacturer’s local distributor, VTi.
‘With the market changes post 2008, we adapted our plan, and sold off a lot of older outdated equipment,’ said Access All Areas’ Martin Gravestock. ‘For a while it was better to sub-contract the equipment we needed, but with a longer term view to re-invest again when the time was right – and with an even more focused and specialised approach. Our plan with audio was to find a solution that could cover our core business adequately, with room for expansion, but also one that gave us an edge over our competitors.’
Mr Gravestock already had a long standing relationship with Richard Maunder at VTi and was well aware of Martin Audio - so this was his first port of call. ‘At the same time I checked out other leading systems but Martin Audio were simply more pro-active. I felt confident that I was going to get the ongoing support from both the distributor and the manufacturer that I needed.’
He notes that while other systems he reviewed ‘would have done the job’ none had the attributes of MLA. ‘Our system techs felt at ease very quickly with what is initially perceived as a very complicated system. But it all makes perfect sense and is actually very quick to set up.’
One of the important factors for Mr Gravestock was the technology behind MLA. ‘The fact that we do a lot of beach work means we can have the sea as the backdrop and fire the system towards the residential areas without fear of noise pollution because of the advanced control software — something that other systems cannot,’ he reasoned. ‘With Dubai still growing up, it is these points that are starting to be recognised and even specified by the clients. If they do not know the technology exists, then they will simply continue to do what they have always done. We are here to show them there is a better solution and this is what will set us apart from our competition.
‘Having MLA will elevate our profile in the market - it will enable us to also grow our customer base, and expand the type of shows that we do,’ continued Mr Gravestock. ‘With the audio department firmly sold on the Martin Audio philosophy, there will definitely be more boxes and systems arriving in our warehouse soon!’