Andy Rust appointed TC Group VP of marketing for Install and Tour
WORLD: Andy Rust has been named as TC Group’s new vice president of marketing for Install and Tour (I&T), a position that sees him assume responsibility for the marketing of brands including Tannoy, Lab.gruppen, Lake and White Acoustic. Based in Coatbridge, Scotland, Mr Rust will also lead the company’s core I&T marketing team as well as the delivery of marketing strategy and coordination for TC Group offices in North America, Japan and China.
A well-known industry figure, Mr Rust is best known for his previous position as European marketing manager for Peavey. He holds a degree in Business Studies and has spent time as a DJ in the Leicester and Nottingham areas of the UK. A keen producer in his personal time he has also previously garnered valuable production experience as an organiser of local music festivals.
‘Andy has a wealth of experience of marketing and the audio industry having spent 13 years at Peavey and the last nine of those as their European Marketing Manager,’ commented Andrzej Sosna, CEO of TC Group’s Install and Tour verticals. ‘His diverse experience in traditional and cutting-edge media tools will benefit us greatly in the Install and Tour market vertical in the coming years.’
Mr Rust was equally enthusiastic regarding his new position. ‘I am really looking forward to getting settled in and working with the fantastic team that TC Group has built up over the years,’ he said. ‘I am especially proud to be working out of the UK Tannoy office, having observed the company pushing their unique transducer technology forward, year on year, as well as manufacturing beautiful products out of this UK operation.
‘TC Group is a company I have admired for many years, having seen them make some extremely well thought out projects during my time in the industry. This now positions the group as a true force in most areas of the sound business and this is especially true for Install and Tour markets where I will be lucky enough to be focused. Their unique technology is delivering true meaningful value to the market and I am honoured to be given the opportunity to help continue their reputation for being the best; whether that is for their training, technology or their product launches.’
Mr Rust can be contacted by email at Andy.Rust@tcgroup.tc.