Ark offers cloud-based knowledge management to broadcast sector
WORLD: Ark Learning has launched a cloud-based knowledge management system for the broadcast technology sector. According to the manufacturer, its Ark Core platform is a ‘multifaceted offering that can service a customer’s multiple needs around product development, learning and technical customer support’.
‘The customer’s environment isn’t neatly divided into separate business divisions with clear channels of communication. Many customers exist in a world of silos where sharing information is a continual challenge,’ said Andrew Brearley, Ark’s MD. ‘The issue is that traditional training platforms are not a good way to share knowledge, and databases (masquerading as knowledge management systems) are not a good way to deliver training, support or have the functionality to output valuable use analytics. By developing a hybrid that combines the best attributes of both we have created an incredibly powerful system that allows our customers to address multiple challenges within their organisation and derive real, measurable business improvements.’
Ark Core was developed in conjunction with Vidispine. ‘We looked at a couple of the training industry’s standard Learning Management System (LMS) platforms, but they either couldn’t support the type of complex media assets we will manage, couldn’t support the type of in-depth analytics processes we offer or they could not fit our business model,’ said Mr Brearley. ‘Vidispine is already a world leader in the MAM arena and working with them we have developed a range of custom modules that fit our specific needs.’
‘We are very excited to be working with Ark as we believe they have exactly the right model to fix the problems of knowledge management, training and support in the broadcast market,’ added Erik Åhlin, Vidispine MD.
‘Ark Core is a tool, depending on how you deploy it there are various applications that could include training, technical resource management, or examinations. But, the real benefits are when customers utilise it as part of their support and maintenance service for their customers,’ added Kevin O’Meara, Ark’s sales director. ‘By offering them access to the product information contained in the knowledge repository as part of a support and maintenance agreement, making training, technical information, specific support information available and having a clear communications channel, both suppliers and customers benefit from a vastly improved service. This is what we mean by “breaking the cycle” of poor training and support and maintenance shortfalls.’