Audient appoints Chinese and South Korean distributors
ASIA: Audient has announced new distributors for China and South Korea. Digime in China is now responsible for the manufacturer’s compact line of products (iD22 and ASP880), whilst in South Korea, Kinoton Korea Inc will be distributing Audient’s full range of products.
‘Kinoton Korea Inc are pleased to work with Audient and are very enthusiastic to promote Audient’s high-quality products to the Korean market,’ said Chris Bae, managing director of Kinoton Korea. ‘We look forward to having great success and feedback from the market very soon.’
‘Audient’s focus is on quality, which is supported by a proud heritage,’ stated Luke Baldry, sales and marketing director for Audient. ‘Chris Bae and his team have a strong knowledge of the South Korean market, and we have every confidence that they will handle Audient sales, support and service at exactly the right level.’
Over in China, after discussions at this year’s PALM Expo in Beijing, Digime’s COO Lenlo Zhu, and CEO KK Chen, were particularly impressed by the response to Audient’s products, especially the iD22 USB audio interface.
‘It’s simply fantastic,’ Mr Zhu stated. ‘It has the traditional, classic Audient console sound, with a British design style. A monitor, mixer and mic preamp all in one unit.’
‘Digime has built a strong presence in the pro audio market and is uniquely positioned to connect directly with our rapidly growing customer base in China,’ said Audient’s Simon Blackwood. ‘We couldn’t be happier with the new partnership.’
China distributor HX Audio will continue to look after Audient’s console sales in the Hong Kong and Chinese territories.