Avid Introduces web-based portal and mobile app for Broadcasters
Avid has launched Interplay Central, and Interplay Central Mobile, a set of story creation workflow tools for broadcasters.
Interplay Central is a web-based app that offers journalists access to an interface that includes self-contained panes with the tools they need to produce stories while working in the newsroom or remotely. Once logged on to the Interplay Central portal, users can access a range of toolsets that load dynamically, each providing distinct features and functions for accessing media assets, editing video, creating/editing text scripts, and controlling audio and recording voice-overs within the browser interface for publishing to air or web.
First available for Blackberry owners, Interplay Central Mobile allows users to browse, create and edit stories and then insert them into the news programme rundown directly from their mobile device. The Interplay Central Mobile app also includes an offline mode so that users who are out of network range can still create and edit stories, and then synchronise the content and any associated changes as soon as they regain network connectivity.
‘The story-centric workflow we’re delivering with new solutions like Interplay Central and Interplay Central Mobile sets a new standard for productivity, with a fresh set of tools designed for the way field journalists want to work,’ said Chris Gahagan, senior vice president of products for Avid. ‘This type of open, collaborative, and mobile workflow is a first for our industry, and a major step toward helping our broadcast customers become truly integrated media enterprises.’