BTV&R automates with Imagine
BOTSWANA: National broadcaster, Botswana TV and Radio (BTV&R), has installed an Imagine Communications Broadcast Master traffic and scheduling system at its headquarters in Gaborone. The system is part of the broadcaster’s move to a fully digital, tapeless environment.
BTV&R previously had a number of manual systems for scheduling and traffic, backed with information on spreadsheets. As part of the implementation, Imagine designed and implemented the solution, as well as enabling and executing data transfer, including rights management, from other systems into Broadcast Master.
‘We are a broadcaster in transition, and for this critical foundation we needed a proven system we could trust,’ said Bontle Mogotllwana, general manager, BTV&R. ‘Imagine Communications was the only company able to provide a full turnkey solution, including software, hardware and networking. They demonstrated real interest in our requirements, and their experts in London and Dubai worked with us to help ensure it meets our needs precisely.’
The solution was reportedly chosen because of its ability to support new and more powerful workflows across the organisation. BTV&R is leveraging Broadcast Master’s ability to automate and manage daily operations, as well as its suite of modular and scalable rights, sales, scheduling and media management solutions.
‘BTV&R needed to do what all broadcasters seek to achieve – automate processes and generate revenue by helping to ensure that up-to-date and accurate information is available to everyone in the planning, traffic, sales and playout chain,’ said Mathias Eckert, vice president, EMEA, Imagine Communications. ‘The flexibility of Broadcast Master as a single, integrated system that can help simplify workflows and eliminate errors can also be tailored to specific requirements. But perhaps even more important is that the core functionality has been developed specifically for radio and television and proven at broadcast facilities around the world.’