Biamp Systems appoints director of product management
WORLD: Biamp Systems has announced the expansion of the company’s product management team with the addition of Shell Haffner as director of product management.
Mr Haffner brings 20 years of experience in IT business to his new role, most recently serving as manager of worldwide product marketing for the entry products business unit at Xerox Corporation. He has previously held senior product marketing and management roles at companies such as Tektronics Inc, Digital Mercury Inc and Merant Inc, and holds a Bachelor of Science in electrical engineering from the Illinois Institute of Technology.
In his new role, Mr Haffner is responsible for leading the product management team in formulating and implementing successful product development strategies to support Biamp’s complete product portfolio. Mr Haffner will direct Biamp’s product development by identifying key customer needs, analysing market trends, new product requests and application solutions.
‘I'm very excited about hiring Shell to further strengthen our product management team,’ said Graeme Harrison, executive vice president of marketing, Biamp Systems. ‘Clearly, his strong background in bringing winning products to market will be an advantage for Biamp, and his understanding of the global IT space enhances the breadth of experience on our team. Shell’s appointment will enable us to continue to better serve our customers’ growing and evolving needs.’
‘I was drawn to Biamp by its commitment to quality, meeting the customers’ needs, and its track record of developing innovative audio technologies that have become industry standards,’ said Mr Haffner. ‘I look forward to contributing to Biamp’s success and continuing to bring value to its customers worldwide.’