Bosch hosts regional launch
UAE: Bosch Security Systems recently hosted the regional launch for its new Plena Matrix and DCN-Multimedia congress systems. The event was held in Dubai’s Ritz Carlton DIFC and attracted more than 40 of the manufacturer’s regional partners.
The event was aimed at educating Bosch Security Systems’ local dealers about the new products that had been launched at Frankfurt Pro Light & Sound.
‘The event for our partners was very exciting,’ said Bosch Security’s Santosh Pillai. ‘We are entering a new sector which we have never attempted before, so it was very exciting for them and there were a lot of questions. We had the audience that we wanted there.’