Brandi Loyd joins Sound Devices
WORLD: Sound Devices has appointed Brandi Loyd as marketing project manager. Ms Loyd brings nearly 20 years of marketing and technical-writing experience to Sound Devices, where she will oversee and manage a variety of marketing initiatives.
In her new position, Ms Loyd will supervise the marketing team and spearhead a range of projects, including the creation of content for Sound Devices’ web and social media sites, marketing materials and end-user technical publications. In addition, she will work directly with the VP of marketing to handle the company’s media relations, including print and online advertising campaigns and public relations efforts.
‘Brandi is an effective team leader, instructor and skilled collaborator with a proven track record for high-quality productivity in a fast-paced, flexible work environment, and we are happy to welcome her to our team,’ said Paul Isaacs, VP of marketing and product design. ‘We look forward to her hard work and many contributions during this exciting time for Sound Devices.’
Prior to joining Sound Devices, Ms Loyd gained experience in developing end-user and administrative publications for computer hardware and software in the broadcasting, audio and video industries. She spent 16 years with Avid Technology as a senior technical writer and nearly nine years as a managing editor, acquisitions director and publications administrator for Cobblestone Press, LLC. She is also the owner of Loyd Freelance, LLC, where she helps clients develop publications, multi-platform help systems, and websites for online marketing and customer-support initiatives.