Calinos offers VoD with Visual Unity
TURKEY: Visual Unity has helped Turkish company Calinos Entertainment to deliver a complete video on demand service. The company has now expanded its operations to deliver the service directly to its subscribers on any screen or connected device.
Visual Unity provided Calinos Entertainment with the technology needed to deliver its new service. The technical infrastructure is based on Visual Unity’s vuMedia Over the Top (OTT) content solution.
‘Visual Unity won this contract on the basis of our proven expertise in multiscreen integration,’ said Tomas Petru, CEO of Visual Unity. ‘With over 20 years’ experience in architecting, building and technically supporting linear broadcast to multiscreen solutions we demonstrated to Calinos Entertainment our ability to successfully deliver VoD solutions similar to customers such as voyo.cz, cinema.cz and TopFun.’
In addition, Visual Unity also helped the broadcaster to build a feature-rich VoD portal that contains thousands of films, dramas and popular television programmes. This Cloud-based service allows Calinos Entertainment to publish its content online, thus alleviating the need to build an expensive, in-house and resource-intensive media library.
‘Monetisation is not just about selling your content – it is about building business awareness and a communication strategy around your brand,’ added Gabriel Dusil, senior vice president of marketing and corporate strategy at Visual Unity. ‘We are confident that by using our proven vuMedia technology Calinos Entertainment can now deliver a cutting-edge viewing experience to its audiences on any screen or connected device.’
Based in Istanbul, Calinos Entertainment was established in 1997 as a content distribution company supplying television and film programmes to service providers and channels.