Cignal becomes first in Philippines to broadcast in DD+
PHILIPPINES: Dolby has announced that direct-to-home (DTH) pay-TV provider, Cignal, has become the first in the country to begin broadcasting using Dolby Digital Plus.
‘Cignal aims to provide the very best home entertainment experiences for our audience,’ commented Annie Naval, managing director and COO, Cignal TV, Inc. ‘We are excited to combine high-definition video with Dolby Digital Plus surround sound for high-definition content to help capture the excitement of the moment, making viewers feel as though they are living the experience.’
Cignal is owned by Cignal TV, which in itself is a subsidiary of MediaQuest Holding, Inc. Cignal currently serves more than 740,000 subscribers via free-to-air, SD and HD channels. Dolby Digital Plus will be redeployed for three of its HD channels: Cartoon Network HD, MTV Live HD, and Universal HD.
We are honoured to work with Cignal TV, Inc. to deliver viewers' favourite shows and events in Dolby Digital Plus surround sound,’ added Leong-Yan Yoong, regional director, South East Asia, Dolby Laboratories. ‘As high-definition broadcasts become more widely available for viewers in Asia, a market leader such as Cignal TV is setting the benchmark for a higher standard of home entertainment.’