Clear-Com appoints Tadco
SOUTH AFRICA: Clear-Com has named Tadco as a distributor for Southern Africa. Under the agreement, Tadco has been appointed primarily to supply and support the manufacturer’s products in all markets outside of broadcast.
‘We are very pleased to have been appointed by Clear-Com. Our clients have been requesting that we offer comms systems for some time, therefore it is fantastic to finally be able to offer them the industry leader,’ said Tadco’s Josh Oates. ‘Clear-Com fits perfectly into Tadco’s commitment to supplying and supporting world-leading audio products to the Southern African market.’
Tadco and Clear-Com had been in contact since early 2013, but the deal came about following a meeting between the companies at the recent Pro Light & Sound in Frankfurt. ‘We were interested in offering our clients a reliable comms solution and Richard Palmer, Clear-Com’s regional sales manager for Southern Europe and Africa, was interested in broadening the reach of the product outside of the broadcast sector,’ recalled Mr Oates. ‘Clear-Com is a “Strong as a Rock” name in the industry. It’s one of the few products that span virtually all disciplines from broadcast to live. In South Africa, Clear-Com has a strong presence in the broadcast segment, but not so in live sound. Tadco had been receiving increased requests for a reliable comms system, so the marriage was obvious.’
With the agreement in place, Mr Oates is confident the new distributor will provide numerous advantages to the manufacturer and help to grow the brand outside the broadcast sector. ‘Tadco is company that prides itself in its knowledge and experience in supporting high-end, quality products to the “live market”. Our knowledge of our industry will ensure Clear-Com gains greater penetration into the rental, performing arts and worship markets,’ said Mr Oates. ‘Clear-Com already has a great reputation in South Africa. The market segment that we serve as Tadco necessitates support that when something goes wrong our clients have peace of mind that we will be there to sort it out. We expect, obviously with marketing, that this combination of a great brand and support will ensure the growth of the brand within our market.’