DPA Microphones appoints Bruce MacPherson as sales director
WORLD: Bruce MacPherson has joined DPA Microphones as its new US sales director. Described by the microphone brand as an ‘industry veteran’, Mr MacPherson will be responsible for overseeing all DPA sales and customer service activities.
Mr MacPherson is a dedicated sales professional, audio product specialist and audio engineering expert with extensive experience in current technology and techniques for audio recording and live sound, as well as commercial and post production.
Since graduating from the Hartt School of Music, Mr MacPherson’s line of work has spanned various sales and engineering roles. In his most recent position he served as eastern regional sales manager for Universal Audio where he was responsible for overseeing all sales opportunities on the east coast. Before that, he worked for more than a decade as a product specialist for Avid where he was instrumental in elevating Pro Tools software to an industry standard in studios throughout New York and the surrounding areas.
Prior to joining DPA Microphones, Mr MacPherson held sales positions with Sam Ash and Musication, and he was also an engineer and sound designer at Looking Glass Studios and a musical director for the Dana Carvey show.
‘We are very excited to welcome Bruce to the DPA family,’ said Eric Mayer, president of DPA Microphones’ US operations. ‘His extensive background in sales for some of the industry’s top companies will make a perfect addition to our sales force. Additionally, his engineering experience in music and broadcast recording and in live settings means that he knows exactly what our customers need. We’re certain that Bruce will be able to help DPA enhance its position as an industry-standard microphone company.’
‘I am thrilled to be able to combine my extensive sales, engineering and product specialist experience to help DPA Microphones grow,’ commented Mr MacPherson. ‘My years behind the scenes as a musical director and recording engineer offer me a great opportunity to recognise the needs of DPA’s full customer spectrum. I look forward to becoming familiar with DPA’s current users and to further growing the company’s customer base.’