DPA reorganises Asian distribution with five appointments
ASIA: DPA Microphones has announced five new distribution appointments covering South East Asia and Taiwan, significantly emboldening its regional sales channels. The new partnerships – covering Malaysia, Thailand, Vietnam, Indonesia and Taiwan – have been described by the Danish manufacturer as ‘strengthening DPA's foothold in the region where sales are already showing significant growth’.
According to Ken Kimura, DPA’s general manager for the APAC region, the reorganisation is intended to ‘reflect the company's ongoing commitment to develop new business channels and support DPA's influential customer base’. He added, ‘Sales in virtually every APAC country are showing growth as the market recognises the quality and breadth of DPA's product range’.
DPA products will now be represented in Malaysia by AV United, who formerly supported the manufacturer as a dealer. In Thailand, Bangkok’s Vision One Co Ltd has assumed distribution, while Vietnam will be served by Hanoi-based distributor Pro AVL. Indonesia will be covered by Jakarta-based Promedia Innovative Solution, led by well known industry figure Yosua Yan Heriyanto. Finally, Shin Lee Sheng Music Corp (SLS) will represent the brand in Taiwan.
Following the announcement, Chin Foo Heng, managing director of AV United, greeted the news by describing his company as ‘very proud to be appointed as DPA distributor in Malaysia, as this not only enhances our company status but also enables AV United to deliver unique, high quality microphones and thereby lead the industry to a higher standard.’
Tanapat Mongkolkosol, managing director of Vision One, was equally enthusiastic. ‘We guide our customers by identifying which equipment is the best solution for them,’ he commented. ‘DPA is one of these solutions because it offers high quality microphones that are easy to use, with great sonic results fit for recording and live sound productions.’
Francis Lai, DPA's regional sales manager, concluded that the new partnerships could see the brand capture increased market share in a broader variety of sectors. ‘With our new distribution channels in place, we are now better able to promote DPA microphones and increase brand awareness in many industry areas including broadcast, film, theatre, installation, conferencing and security,’ he said.