Deutsche Gründerpreis presents Lifetime Achievement award to Jörg Sennheiser
WORLD: Professor Dr Jörg Sennheiser has been presented with a Deutsche Gründerpreis 2015 (German Founders Award) in the Lifetime Achievement category. The Awards are a joint initiative between the magazine stern, the Sparkassen savings banks, the broadcaster ZDF and car manufacturer Porsche, and are presented to individuals with ‘exemplary achievements in setting up and developing innovative and sustainable business ideas and companies'.
With the company celebrating its 70th anniversary this year, Sennheiser’s successful expansion from a nationally focussed audio company into a ‘globally-successful’ manufacturer was particularly praised by the Deutsche Gründerpreis jury. Furthermore, the panel was impressed by Prof Dr Sennheiser's ‘prudent succession planning and long-standing support for start-up enterprises’.
The award reportedly came as ‘a real surprise’ to Prof Dr Sennheiser. ‘It is a great honour for me to see that the pursuit of perfect sound, which has accompanied me throughout my entire life, is being recognised with this award,’ he enthused.
During his time as CEO of Sennheiser, Prof Dr Sennheiser has been credited with modernising the structures of the company and introducing, among other things, job descriptions and strategic planning for the entire company. According to the company, one of his most far-reaching and at the most successful decisions was the establishment of the company's own sales subsidiaries, starting with the opening of Sennheiser France – the first of now 18 sales subsidiaries worldwide.