Electrosonic promotes Sarah Joyce
EMEA: Electrosonic has promoted Sarah Joyce to vice president for Europe, Middle East and Africa. Sarah was previously employed as general manager human resources, EMEA. Her promotion follows Ilari Anttila’s decision to leave the company to return to Finland. Ms Joyce has also been appointed to the company’s global executive board.
According to the company, Ms Joyce’s 16 years’ experience within the audio-visual industry together with her five years at Electrosonic in sales, HR and account management made her a natural candidate for the position. Besides heading up the EMEA leadership team, Ms Joyce’s core role will be to develop and execute the Electrosonic strategy across the EMEA region, oversee its operations and develop the long term growth strategy for both the service and managed services businesses.
‘Sarah brings with her a proven track record of managing A/V services. During her time at Electrosonic, she has been fundamental in developing new company initiatives and strategies to ensure Electrosonic remains at the forefront of its business,’ commented Jim Bowie, president of the Electrosonic Group. ‘She possesses the skills, knowledge and drive to grow our core businesses and deliver a high value service to our clients. The entire executive board backed this decision and concluded Sarah is the right person to successfully lead Electrosonic Ltd into the future.’
‘I am delighted to take on the position of vice president EMEA,’ added Ms Joyce. ‘My A/V career to-date has provided me with the insight and vision to lead our company. I am looking forward to working with the executive board, the EMEA leadership team and my Electrosonic colleagues, to ensure our range of services to clients remain at the competitive edge of our industry, and we continue to partner with them in their further development and international expansion.’
Commenting on Mr Anttila’s departure from Electrosonic, Mr Bowie concluded: ‘We fully support Ilari’s decision to return to his homeland. We are very grateful to him for leading various parts of the EMEA businesses over the last five years and instigating the development of the new managed services business. He will support Sarah in her new position for the rest of the year before rejoining his family in Finland, ensuring a smooth and successful transition.’