Ertekin Elektronik to represent Celestion in Turkey
TURKEY: UK-based loudspeaker manufacturer Celestion has announced Ertekin Elektronik as its new distributor for Turkey. The appointment is described by the company as continuing its policy of strengthening worldwide distribution following recent deals with partners in Europe, the Americas and Asia.
Established in 1967 and headquartered near Istanbul, Ertekin already represents a broad portfolio of brands including dB Technologies, Nexo, Aviom, Denon, Mipro, HK Audio and more. The company is described by Celestion as having ‘an impressive track record of bringing leading audio and lighting brands to the Turkish market’. It will represent the UK manufacturer’s full range including HF and LF drivers for pro audio applications and guitar loudspeakers for MI.
Following the announcement, Ertekin managing director Yurder Ertekin commented: ‘Celestion are the perfect addition to our range and we’re excited to represent them in Turkey. We are confident that our approach to distribution will work perfectly for Celestion products, creating visibility and availability throughout our extensive distribution network. This alongside our commitment to customer service should enable Celestion sales to grow rapidly throughout the country’.
Celestion distribution sales manager Kevin Shore added: ‘We are on target to deliver our strategy of developing a robust and sustainable worldwide distribution business. The appointment of Ertekin is a key element of that plan.