Ertekin hosts dealer training
TURKEY: Ertekin Elektronik recently hosted a two-day training event focused on the latest technology from three of the brands it represents. The training was for the distributor's dealers from all across Turkey and was centred around new products from Audac, Sennheiser and Yamaha.
The event took place at the Ankara Anadolu Downtown Hotel and was split over two days so that all of its dealers would have the chance to attend. The distributor brought with it a variety of equipment from its Istanbul showroom and warehouse to provide hands-on training for its dealers.
The training was split into three sessions on each day. The first was dedicated to Audac with Sennheiser and then Yamaha following. The sessions all covered how the new products could be used in projects and how to install them. According to Ertekin, the event was very useful and the distributor received some good feedback from its dealers.
Following the success of the Ankara event, the distributor is now planning to hold future sessions in other Turkish cities such as Izmir and Istanbul.