Fairlight appoints new channel partners for Asia
ASIA: Following the large number of recent product launches, Australian manufacturer Fairlight has expanded its in-region support in Asia with the appointment of three new channel partners. SRSG has been chosen to represent the manufacturer in India and CDA.Pro Audio appointed for Cambodia, Laos, Philippines, Thailand and Vietnam. Additionally, SSL Asia will represent Fairlight’s postproduction products in Indonesia, Malaysia and Singapore.
‘Future proofing our technology has always been at the heart of our business philosophy, and we are now applying the same vigorous protocols to the way we market and support our products,’ explained Fairlight CEO, Philip Belcher. ‘Industry response to our latest innovations, especially 3DAW, has been phenomenal and we are delighted with the awards and positive feedback we have received. Our priority now is to ensure that customers get the local service and support they need as they adopt these new solutions.
‘We are thrilled to have signed up these three new channel partners in Asia who have the capability to provide the highest standard of in-country language sales, support and professional services to complement our existing signed partners,’ added Mr Belcher. ‘The Asia Pacific region is one of our fastest growing and strongest performing regions as a result of their passion to deliver the most advanced, superior quality audio content as part of their broadcast, film and live productions.’