Feonic launches global channel partner programme
WORLD: Feonic Technology has announced its new channel-focused distribution strategy, which forms the basis of the manufacturer’s global growth plans.
The partner programme offers a range of benefits to preferred partners including attractive margins, joint sales and marketing programmes and in-depth product training. Feonic aims to select and offer accreditation to preferred resellers based on their specialist vertical industry expertise and geographic coverage.
‘We are pleased to officially launch our global Feonic Partner Programme,’ said Brian Smith, managing director of Feonic Technology. ‘While we have traditionally sold our consumer and commercial products via a combination of direct sales and a select number of resellers, the Feonic partner programme will now become our primary route to market for these product ranges. Our channel partners will therefore be critical to our growth strategy and so we will carefully select partners who have in-depth knowledge of the audio visual market or a proven track record within specific industry sectors.
‘For partners that clearly demonstrate ongoing commitment to integrating Feonic products into their sales proposition, we will be in a position to offer excellent margins, sales and marketing support, lead generation opportunities, plus ongoing training and support.’