Funktion One appoints AACK for Korean distribution
KOREA: Funktion One has parted company with long-time distributor Soundus and appointed AACK to the brand with immediate effect. The two companies joined forces at Koba 2014 and anticipate a bright future together.
AACK represents a wide range of installation products including Peavey MediaMatrix, Biamp Systems, Australia Monitor, MTS amplifiers, beyerdynamic, Auralex acoustic treatment, VDC cable, Crestron and SurgeX. The company has handled large installations, working extensively in the corporate, government and worship sectors.
‘With two of the major DSP platforms in its portfolio, AACK has proved itself in successfully handling large projects,’ said Funktion One’s director of business development, Bill Woods, from the Koba show floor. ‘Although Funktion One’s reputation isn’t necessarily with projects of that size, we felt that given some of the products we’ve been developing, this would be a very good opportunity to work together. They also have a strong association with the church market, which is potentially a high growth area for us, given our reputation for high vocal intelligibility.’
Mr Woods continued: ‘Another reason for selecting AACK was that the distributor’s technical director, Dohun Kim, used to work for Funktion One’s previous distributor until around eight years ago. Dohun has a very strong affiliation with the brand. It felt very natural to reacquaint ourselves with Dohun and he’s excited about the prospect of working with Funktion One again.’
‘We are really happy about this appointment,’ said AACK director Euny Min. ‘This is AACK’s 14th year and we’ve been contacted by many major speaker brands, but we never found a good partner who shared our vision. Funktion One has a great team, we have a great team and they don’t see us as a customer, they have welcomed us as part of that team. I’m really excited about building up the market and changing the perception of their brand. It seems a shame that Funktion One is mainly seen as a club speaker; we don’t see it that way, We think Funktion One has a really good intelligibility and we’re aiming to position it as a professional install speaker that will bring high quality sound to any kind of situation, be it the corporate sector, government facilities, stadiums and houses of worship. Clubs are a bonus! It’s exactly the sort of product many of our clients are looking for, and a good opportunity to portray the Funktion One philosophy to the market.’
Both companies anticipate that there will be orders to announce in the near future. ‘I think it’s going to be challenging for us to work with a company as dynamic as this,’ concluded Mr Woods. ‘It will be very good for us in Korea.’