Generic Audio rebrands as Gem Audio Labs
WORLD: Generic Audio has announced it has rebranded itself as Gem Audio Labs. In addition to the new company name, Gem Audio Labs has announced a number of new staff appointments and has expanded its international distributor network.
‘As a young company in a highly competitive market, we have been very pleased with the initial response to our first products,’ commented Gem Audio Labs’ Bartosz Radziszewski. ‘However, we are now planning for the future and want to make sure that we can deliver a consistent standard of excellence to customers in all aspects of our work. In order to do this, we needed to have the right structures in place and I am optimistic that we can now move forward in terms of development and expanding our market.’
A revised international pricing structure also now makes the manufacturer’s audio processing tools accessible to a wider range of users.