Global Market Management to represent Ashly Audio in Asia
ASIA: Bardy Hayes and Alex Schloesser of Global Market Management (GMM) are to represent US-based signal processing and amplification specialist Ashly Audio throughout the Asia Pacific, acting as sales manager and sales engineer respectively. GMM, which holds offices in San Diego and Singapore, is perhaps currently best known for its long-term and highly successful relationship with console manufacturer Allen & Heath.
Following the agreement, Mr Hayes will oversee the qualification and appointment of local distributors whilst monitoring Ashly’s sales and marketing goals. Mr Schloesser will be responsible for training and supporting the brand’s distribution channels. The relationship is being described as ‘an extension of Ashly’s sales, marketing, and technical departments from Mongolia to Tasmania and from India to Tahiti’.
‘Global has a mature and well-managed territory, with deep networks that we will tap directly into,’ explained Ashly CEO Mark Wentling. ‘Alex’s technical training and support capabilities are world-class, and Bardy’s able handling of regional planning and management will allow us to focus our energies on the more strategic side of building Ashly’s channels worldwide.’
Bardy Hayes added: ‘Ashly has a strong and stable brand reputation in the Asia Pacific region. Ashly products sound great, fill real world needs, and are some of the most reliable in the world. The company has a high level of integrity and has respect from all parties fortunate enough to do business with them. We will work hard to strengthen all of the relationships between the factory and the channel in the Asia Pacific region. We want to see Ashly in projects of all sizes and across a wide range of applications.’