Hal Truax joins Wyrestorm as VP of sales and marketing
WORLD: Wyrestorm has named A/V industry veteran Hal Truax as vice president of sales and marketing. Mr Truax joins the manufacturer with more than 30 years of experience in manufacturing, consumer and commercial sales. In his new role, he will be helping to develop and implement the sales and marketing strategies for the entire product range across; monitoring all sales and marketing activities to promote key areas of growth. Prior to joining Wyrestorm, Mr Truax worked for industry leaders including Peerless A/V, Current Audio, OmniMount and the Good Guys.
‘Hal is a recognised leader in sales and marketing, coming to us with accomplishments that cover all the bases; including installer, integrator, buyer and manufacturer,’ enthused Wyrestorm CEO and managing director, Derek Hulbert. ‘He excels in channel strategies, business development and super-serving the customer. I am certain that Hal will have an integral role in dramatically increasing our penetration in the U.S.’
‘This is a very exciting time to join WyreStorm. As the market continues to look for reliable and convenient solutions to manage A/V signal distribution and control, WyreStorm has answered the call with the right technology for the right application,’ added Mr Truax. ‘WyreStorm has made a big splash in the industry with both HDBaseT and HD over IP solutions; as technology continues to evolve and offer even more options, I look forward to building on that momentum to position WyreStorm at the forefront of the market.’