Hitachi Kokusai expands ME broadcast equipment business with Turkish subsidiary
TURKEY: Hitachi Kokusai Electric will use the Cabsat show in Dubai to launch a new independent subsidiary company aimed at supporting its business development activities in the Middle East, Africa, Russia and CIS regions - Hitachi Kokusai Turkey. The company is also is establishing a dedicated manufacturing facility in the Tuzla free trade zone near Istanbul.
‘Our purpose in establishing Hitachi Kokusai Turkey is to expand our broadcast equipment and broadcast system business into the Middle East, Africa, Russia and CIS regions,’ said Cemal Yilmaz, general manager at Hitachi Kokusai Electric Turkey. ‘Specifically, we will build relationships with relevant local companies and customers, and create sales, maintenance, and service infrastructures, growing and enhancing our broadcast equipment and system businesses throughout these dynamic and strategically important regions.’
Hitachi Kokusai Turkey will provide services such as sales and maintenance, as well as develop its ‘local production for local consumption’ business model focussed on locally developed, designed, and manufactured products in Turkey’s free trade zones. From its 5,000 sq-m production facility in Free-Zone/Tuzla-Istanbul Hitachi Kokusai Turkey will manufacture high-end products, systems and solutions, serving customers in the regional broadcast industry and government institutions.
‘Seeking to become one of the leading manufacturers and systems integrators on the global market for broadcast and mobile communications systems based on satellite technology, we have brought together a highly qualified team with many years experience,’ stated Mr Yilmaz. ‘At our in-house facilities we design, develop and manufacture our own state-of-the-art equipment and components, SNG antenna systems, vehicle-based coach-building systems and system integration services. We can convert and create vehicle bodies of all sizes, ranging from small and medium size vans for News SNG vehicles to massive articulated trailers for Outside Broadcasting mobile studios (OB Vans).
‘We will use our new company in Turkey to grow and expand our global video and wireless network, business, with a view to expanding our broadcast equipment business into the EMEA market using broadcast equipment system integration services,’ concluded Mr Yilmaz.