Hosa celebrates 30th anniversary with new focus on A/V
WORLD: Hosa Technology has marked its 30th anniversary with a focus on the company’s leadership transition to new CEO Mayumi Martinez. The new CEO has announced ambitious goals to double the company’s sales over the next five years by expanding its sale of cables beyond the MI and pro audio markets, and into A/V.
From its beginnings in 1984, company founder Sho Sato has built Hosa into an international organization that provides a range of products for various industries. New CEO Ms Martinez has reiterated the company’s focus on providing the best cables and connectors to the industry.
‘I’ve always been attracted to the opportunity to take what my father built from the ground up and elevate it,’ she said. ‘While I can’t replace his 47 years of knowledge in pro audio, I’m very fortunate to have a great team behind me with the technical expertise required to maintain our focus, which remains ensuring Hosa’s success as a leading provider of cables, adaptors, and other connectivity products.’
The company currently employs 40 people, with its main office and warehouse located in Buena Park, California, but recently a second warehouse was opened in Taiwan to cater to the company’s international customers.
Ms Martinez has stated her goal for Hosa over the next five years is to double the company’s sales, which means expanding beyond MI and pro audio, and adding more technology cables. She also plans to expand Goby Labs and Mogan Microphones, Hosa’s other key brands.
‘My goal is to make Hosa the go-to brand for professional connectivity products,’ she explained. ‘Everyone needs HDMI, USB, and other technology cables, but pros are often forced to use consumer-grade products. I believe Hosa can excel in that niche, with cables built for the jobs at hand.’
Looking forward, Martinez sees the company’s largest areas of growth to be in the A/V integration industry, bridging the gap between audio and video. ‘A/V integration is bringing audio and video closer together, and many dealers that have traditionally focused on video and consumer electronics are bringing pro audio to a larger market than ever,’ Ms Martinez said. ‘Since the DSLR camera has become the go-to tool for videographers, even camera stores are carrying an ever-increasing selection of Hosa pro audio products.