ISE 2013 ‘set to break all records’
WORLD: Celebrating its 10th anniversary this year at the RAI, ISE is promising to ‘break all exhibitor and attendee records’. Boasting ‘200 new exhibitors’, ISE 2013 reported that figures were up approximately six per cent on 2012, with over 850 exhibitors in total.
Speaking at a well-attended press briefing on day one, Mike Blackman, managing director, Integrated System Events, stated that ’ISE is at the centre of the key market in Europe. We are bringing new people to this show and to this market. I’m certain that we’ll have increased attendance this year.’
Since debuting in Geneva in 2004 to just 120 exhibitors, the show has cemented its presence in the tradeshow calendar, and continues to be an important A/V convergence show – this year attracting more than 40,000 registered attendees.
During the ISE press briefing, Mr Blackman announced that ISE 2014 will take place as previously announced from February 4th-6th, but that 2015 will mark a change, instead taking place on the second week of February. This is in order to accommodate the exhibitors that also attend America’s January events: CES and Winter NAMM. Mr Blackman added that ‘we are committed, and we will stay here until at least 2019. Extending our contract with the RAI provides certainty for all of our event’s stakeholders: associations, exhibitors, visitors and press,’ he added.
Pro Audio Asia can so far report that ISE continues to be a key tradeshow for the vast majority of A/V manufacturers exhibiting, with most keen to attend for years to come. That sentiment was echoed on the show floor by RCF sales manager Lars Yoshiyama. ‘It is the most important exhibition for the fixed install market and I expect visitors from all over, including Korea,’ he said. ‘We need to attend, and we will be here next year.’
‘This is a great place to show our commitment to the market,’ added Peter Ho, regional director, Asia pacific, Revolabs. ‘We are seeing partners and customers from around the world, including Europe and Asia. It is a key show for us as we want to spend our marketing budget in a productive and effective way, so we pick shows that attract the right group of customers.’