Imagine provides end-to-end workflow for News7

Imagine provides end-to-end workflow for News7

Published: ASIA

INDIA: Imagine Communications has implemented an end-to-end broadcast news production and playout system for the newly launched Indian TV channel News7, part of the VW Minerals Group. The channel provides 24-hour news coverage to the Tamil-speaking population of India, Bangladesh, Canada, Malaysia, Singapore, Sri Lanka, South Africa, United Kingdom and the United Arab Emirates. At the heart of the new solution are Nexio servers and the manufacturer’s ADC automated content and distribution platform.

‘As a new channel, we needed a comprehensive, technically advanced and proven solution to meet the extensive and pressured demands of a news production environment,’ said Venkat Ramani G, head of technical operations, News7. ‘With its world-renowned broadcast solutions and advanced vision, Imagine Communications was able to provide a robust newsroom workflow solution to meet our exacting needs.’

The channel’s workflow includes central storage for ingest, asset management and playout on a Nexio Farad online storage network. Editorial is reportedly setup using Velocity editors alongside Apple Final Cut Pro and Adobe Premiere Pro suites, and linked over a SAN network. The manufacturer’s Platinum routers cater to the newsroom's monitoring requirements. Nexio IconMaster master control switchers and Selenio modular signal processing solutions have also been implemented.

‘Reliable infrastructure that is easy to manage is extremely important given our mission-critical requirement,’ added Mr Ramani. ‘Additionally, Imagine Communications’ local technical team was available throughout the implementation to help ensure that we met our on-air commitments.’

‘We are pleased to have been able to provide News7 with a complete state-of-the-art, end-to-end solution, enabling a fast production turnaround with an integrated workflow from ingest to playout and archive,’ said Joe Khodeir, senior VP, Asia Pacific, Imagine Communications. ‘The deployment with News7 is a meaningful milestone in our continued expansion in the Indian and South East Asia markets and emblematic of Imagine Communications’ growing relevancy in this important region.’

www.imaginecommunications.com

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