KEF targets Middle East with Ci range
UAE: GP Acoustics has brought its KEF brand’s custom install products to the Middle East by opening a new office in Dubai. The new office in the Dubai World Central Business Park has been established to develop and manage the British brand’s business in the region as well as to service its growing customer base.
‘With a company office in the region, KEF is uniquely positioned to provide top level support at the design phase, during implementation, and after installation support,’ said GP Acoustics Middle East general manager, Rajeev Abraham. ‘As more people experience KEF’s acoustic performance, we will become the standard to which others aspire.’
According to Mr Abraham, it is the technology behind the speakers which will appeal to users. ‘One of KEF’s unique features is our patented Uni-Q driver technology, where the the woofer, mid-range and tweeter are merged into the same acoustic centre,’ he explained. ‘This point source arrangement delivers wide off-axis sound with no change in tonal balance – when incorporated into in-ceiling speakers used in the project business, KEF speakers are able to fill a wider area with more consistent sound quality.’
Away from the driver technology, the GM believes there are other factors which will make the custom install range popular with systems integrators. ‘By combining radically innovative engineering with sophisticated design technologies, the Ci range achieves fast, easy installation in compact custom installation speakers,’ he stated.
Having established the office, the manufacturer is now looking at the projects it will target. ‘Our focus will primarily be on premium residential, hotel public spaces, luxury suites, universities, luxury yachts and restaurants that desire premium sound quality to help them differentiate from other solutions that are currently available in the market,’ said Mr Abraham. ‘More specifically, our solutions are ideal for upgraded background music in hotel lobbies, corridors, spa, pool and landscaping; board rooms, conference rooms and meeting rooms where motorised speakers can be used to play back a video/audio presentation; or in school classrooms, auditoriums and public spaces.’
The new Dubai office will serve the whole of the Middle East region, including the GCC, Levant, Egypt and Jordan.