Large-scale events driving A/V growth in the Middle East
MIDDLE EAST: A recent report from InfoComm International has highlighted the Middle East and Africa as one of the fastest growing A/V markets, with revenues predicted to reach US$4.63 billion by 2016. Within that market, the venues and events sector has been outlined as one of the strongest areas of growth, with much of this attributable to the region winning the rights to host mega events such as World Expo 2020 in Dubai and the 2022 Qatar World Cup. According to the report, the events sector itself is in fact predicted to rise by 61 per cent, from US$190 million in 2012 to US$306 million by 2016.
‘Concerts, tourism, and sporting events are driving audiovisual growth across the Middle East and Africa, requiring automated solutions from advertising and in-game TV feeds, to venue security,’ remarked Vincent Philippo, regional director of Crestron Middle East.
With a heavy focus, and indeed expectation, for quality prevalent throughout much of the region there is also an increased need to deliver superior and often customised solutions. ‘The Middle East has long been at the forefront of innovation in audiovisual technologies with integrators in the region looking to install the very best technologies and being focussed on quality,’ explained Steve Scorse, VP EMEA, SiliconCore Technology.
‘From sight lines to concession lines to sound, every aspect of a stadium or music venue influences the experience of the audience,’ added Ratish Pandey, general manager, India, Middle East and Africa, Bose UAE Trading LLC. ‘The region’s growth in entertainment demands custom solutions for a new performance standard.’
However the growth in the Middle East’s events market is not solely the product of the region’s largest events, as regular sporting events such as the Abu Dhabi Formula One Grand Prix and other international sports fixtures continually drive demand.
‘Middle East sports fans don’t want to miss the action, or lose details, and demand high-quality audiovisual solutions,’ said Richard Tan, executive director of InfoComm Asia Pte Ltd. ‘From scoreboards to viewing screens, the best sporting tournaments deserve the best technology.’
These areas will be highlighted at InfoComm MEA taking place in Dubai from 13th to 16th October.