Lebanon’s first Dolby 7.1 studio opens
LEBANON: 360 Media has launched as the country’s first Dolby Surround 7.1 recording and mixing studio. The new studio was officially opened as part of the celebration’s of the Ayam Beirut Al Cinema’iya (Cinema Days of Beirut) Arab Film Festival.
360 Media has four studios ranging from 5.1 and 7.1 Dolby-certified surround monitoring system. Also on site is a 50 sq-m recording room with the capacity to accommodate more than 35 musicians, a mastering studio and a dedicated studio for song writing, archiving, audio restoration and audio conversion.
‘We believe that sound is just as important as a high-definition picture when watching a movie, and this is why Dolby Surround 7.1 has become so popular not only with movie producers, but also with audio recording artists and mixers,’ said Tarif Sayed, regional director Middle East, Africa and Pakistan at Dolby Middle East. ‘Dolby Surround 7.1 improves the spatial dimension of soundtracks and enhances audio definition, engulfing listeners in a unique sound experience that introduces a new level of realism and excitement to movies and makes audio more engaging.’
360 Media operates the studio where the film Asfouri was mixed and mastered. It provided sound design and Dolby 5.1 mixing and became the first film to be mixed in Lebanon in a Dolby certified studio. ‘We have worked closely with Dolby, the Beirut International Film Festival and Fondation Liban Cinema to bring the best in sound technology to the public, and Asfouri is a testament of that, having been showcased in the UAE last year to a great reception,’ said Jad Abouzeid, co-owner and producer at 360 Media.