Loud N Clear sees success with Longbow
LEBANON: Martin Audio is celebrating the success it is witnessing in Lebanon thanks to long-term user Loud N Clear. The rental house has deployed its Longbow system on a number of occasions recently for various top acts.
Founded as a small audio hire company in 1985 by audiophile Roger Bou Farhat, Loud N Clear initially set out to provide professional audio solutions for club nights across Lebanon, along with servicing small to mid-scale events and concerts. After setting up the company, Mr Bou Farhat experimented with different PA systems before concluding that Martin Audio suited him best, starting out with EM75 and W3 before eventually moving to the W8L Longbow.
‘Prior to adding these to our stock we used to rent Martin Audio W8s to ensure a good quality on large events — and we were surprised at the improvement in quality when we first used them,’ recalled Mr Bou Farhat. ‘The first time I heard a Longbow system was at Bahrain Formula 1 — back when we had intended to invest further in a W8. This convinced me I should invest in Longbow instead as it gave me the feeling of a nightclub sound — even though it was an open air event.’
Since this purchase, Loud N Clear has gone from strength to strength. Headline acts serviced in recent times with the Longbow include Pussycat dolls, Gorillaz, Bryan Adams, Snow Patrol, Guns N’ Roses, Sting, Red Hot Chilli Peppers and Shakira — plus some of the world’s leading DJs such as Armin Van Buuren, Carl Cox, Paul Van Dyk, Tiesto and David Guetta.
And as a result, he can reflect on a work roster that has seen the company cover the massive 28,000 capacity open-air Beirut Waterfront, the 15,000 BIEL (Beirut International Exhibition & Leisure Center) and the similarly-sized Forum de Beyrouth.