Loud names Sean Humphries APAC sales director
APAC: Sean Humphries has joined Loud Technologies as sales director for the APAC region. He moves to the manufacturer following several successful years as APAC sales manager for Asia Pacific Music Marketing, where he represented well-known brands such as Native Instruments, Ableton, Universal Audio, Propellerhead, KRK and Cerwin Vega. In his new position, Mr Humphries will handle sales and support for the entire Asia Pacific region from his location in Hong Kong.
‘I have always held a strong passion for Mackie products, since the 1990s when models like the CR-1604 and the 8-Bus Series forever changed the mixer industry,’ stated Mr Humphries. ‘And products like the HR824 and SRM450 have become legendary in their own right. The Mackie and Ampeg brands are highly regarded, and I’m very honoured to represent them in APAC, one of the most vibrant MI and pro audio markets in the world.’
‘Sean possesses a good mix of technical chops and account management skills,’ remarked Loud Technologies’ Henri Cohen, vice president of worldwide sales for Loud’s Mackie and Ampeg brands. ‘He is a respected veteran in our industry and very familiar with the territory, having previously worked with Mackie as sales and marketing manager for Musiclink Australia. We’re very excited to have Sean join the Loud team, and I’m certain he will play an integral part in helping our partners to even greater levels of success.’