Luca Giaroli joins Outline as BDM
WORLD: Italian loudspeaker manufacturer, Outline, has appointed Luca Giaroli to the newly created position of business development manager. Bringing engineering, technical and practical experience to the role, Mr Giaroli will focus on expanding the company’s presence on all levels and will be responsible for building sales, imaging and branding, as well as field training and education initiatives for all of Outline’s sound reinforcement programmes.
‘My mission here is simple, although challenging – I will be hitting the road to meet with our distributors, engage current and new customers, speak with sound engineers and technicians, organise demos and high profile events to showcase our proprietary technologies, spend time with friends and fans of Outline to gain new perspectives and insights, and assess our competitors – in order to identify how we can further enhance and elevate Outline’s market presence, position and performance,’ stated Mr Giaroli. ‘This company has both a legacy and solid foundation built over its 42-year history and a rich and bright future with enormous potential ahead, as the next generation within the company moves into position to lead the charge.’
Mr Giaroli is stated to bring a wealth of knowledge and experience to the role having owned and operated a sound rental company from 1990 to 2000 serving as a FOH and monitor engineer, before moving over to manufacturing, product development and brand management. From 2008 to the present he held roles with Italian distributor, Audiosales.
‘It’s a real pleasure to be working with Luca again,’ added Outline North America senior VP and managing director, Tom Bensen. ‘His talents and insights are going to bring a fresh and broader perspective to both the marketing and engineering sides of Outline. When he and I last worked together, Luca played a vital role in helping launch two relatively unknown brands at the time - Optocore and Powersoft, both of which have since become well-known players and industry leaders. As Outline is ready to take another quantum leap forward with advances in loudspeakers, line array technology and our unique and proprietary iMode DSP/networking platform, Luca will play a vital role in our growth and continued success.’