Martin Audio agrees exclusive Indian distribution with IES
INDIA: Long-term Martin Audio partner Integrated Entertainment Solutions (IES) has secured exclusive distribution rights throughout India for the UK-based loudspeaker brand. The agreement – announced to Pro Audio Asia at the recent Pro Light & Sound exhibition in Frankfurt – follows a long period of less formal cooperation between the two companies.
‘We’ve actually been talking for a long time and it’s taken us until now to cement our relationship fully,’ explained Martin Audio managing director Anthony Taylor. ‘Now it’s full distribution.’
The elevation of IES to exclusive distributor status was revealed shortly after Martin Audio introduced the latest addition to its MLA range in the shape of the MLA Mini – a product likely to prove key to IES’ plans in the Indian market.
‘The exciting challenge right now is to introduce MLA because that has not yet come to the market,’ explained IES’ Rasesh Parekh. ‘We are excited about the MLA Mini coming out because it’s ideal for nightclubs and bars and many more locations.’
Martin Audio export sales manager Dominic Jacobson added: ‘We’ve been looking for solid distribution in India and we found that IES’ position, particularly in the install market, is incredibly strong. They’re also good in live sound and they’ve got great connections – they’re known as a very honourable company to deal with. It felt intuitively right to go with them.’
Mr Parekh concluded: ‘We’re excited and we have a huge playing ground. We’re ready to go to develop the whole market.’