Merging announces NADAC distributors for Asia
ASIA: With the introduction of the Merging Technologies Network Attached DAC (NADAC), the manufacturer has announced the formation of Merging Fidelity. Run separately from its professional business, Merging Fidelity will address the Audiophile and home audio market favouring high-resolution audio.
Merging Fidelity has already announced plans to appoint local representatives in Mainland China, Hong Kong, Macau and Taiwan. Long-standing Merging partner, Syncfish, will be responsible for NADAC distribution in South Korea, while Electori will look after NADAC distribution in Japan ? a vital market for DSD high-resolution recordings. Professional sales to mastering houses and studios will be managed by DSP Japan to 'minimise confusion with existing Merging clients'.
The company's existing partners in Australia and New Zealand, ATT Audio Controls, and India, Modi Digital, will take charge of NADAC distribution in their perspective territories.
'We believe we have an exceptional team in Asia,' enthused Merging Technologies sales and marketing manager, Chris Hollebone. 'There are still important countries where we need to find the right partners so we are taking out time to research companies that share our values. This is a proven formula for success and we know that NADAC deserves the best possible support in this vital market.'