National Audio Systems to represent dB Technologies in Australia
AUSTRALIA: When a distributor already possesses d&b audiotechik within its portfolio amongst 20 other renowned pro audio and MI brands, the notion to absorb dB Technologies within the same family of products may sound peculiar. But sales and marketing manager Chris Cumming knows that Melbourne-based National Audio Systems (NAS) has made the right choice.
‘We have received so many phone calls from people wanting to purchase dB Technologies speakers over the years, when in fact we stocked d&b audiotechnik products, that we knew we were making the right choice,’ he commented.
NAS first started trading in 1997 from a barn in Victoria, but having initially started distributing Chiayo, the company thrived and grew at an almost exponential rate. ‘We were attracted by the brand and its concise range of products,’ continued Mr Cumming. ‘For example, the Opera series of portable speakers has evolved since its launch 13 years ago, but still maintains a high brand value. NAS sells into professional, commercial and MI sectors and so dB Technologies fits easily into all three. Having chatted to dB, we realised that we shared the same vision. We don’t collect brands – we sell them. So for us, it was important that we could sell their speaker systems across all three sectors and with a series of road shows and workshops lined up, that’s what we intend to do.’
The news sees dB Technologies ending its six year association with CMI Music & Audio, described as a very difficult decision by dB Technologies sales and marketing director Giovanni Barbieri.
‘CMI have done a wonderful job for dB Technologies over the years, but we both felt we had reached a point when it was time to move on. I immediately recognised that NAS’s dedication to vertical sectors in the marketplace together with their capabilities and track record was where dB needed to be. We’re looking forward to doing business and having fun with Chris and his team.’