New Avid CMO furthers customer engagement
WORLD: Avid has appointed a new senior vice president and chief marketing officer (CMO). Jennifer Smith moves to the company from Progress Software, where she held senior leadership roles in the marketing team. Based at the manufacturer’s US headquarters, her appointment underscores the company’s commitment to furthering its collaboration with customers.
Reporting directly to president and CEO, Louis Hernandez Jr, Ms Smith will be responsible for driving all aspects of Avid’s worldwide market presence and growth, including its strategic positioning and go-to-market strategies. Her role is said to be vital in fulfilling the ‘Avid Everywhere vision’ to help media organisations and content creators connect with their audiences more powerfully through the MediaCentral platform.
‘Jennifer has a reputation for inspiring creativity, deepening customer relationships, and driving value in global technology organisations,” said Mr Hernandez. ‘We welcome her fresh ideas, strategic thinking, customer focus, and results-oriented approach as Avid continues its journey to help shape the future of the media industry and redefine what our customers can achieve in media creation, distribution, and monetisation around the world.’
Having worked both in the US and internationally in marketing for the technology sector, MS Smith brings 15 years of senior management experience. During her seven years at Progress she led a very successful re-branding initiative, and before that held positions at Peoplesoft and Microsoft.
‘My driving philosophy is to create close alignment among marketing, product and sales teams to bring demonstrated value to our customers and partners,’ Ms Smith noted. ‘I am pleased to be joining a team that is so committed to innovation and customer success, and I look forward to being part of delivering on the promise of the Avid Everywhere vision and recapturing the imagination of the industry.’