New Egyptian distributor for Powersoft
EGYPT: Powersoft has appointed Modern Touch as its exclusive distributor for Egypt. Founded in 1991, Modern Touch started life as an event organiser and though collaborations with multiple sound and light manufacturers, it has built a solid reputation in the pro audio and entertainment markets.
‘We are very happy to announce the collaboration with Modern Touch,’ said Steve Smith, Powersoft’s touring account manager. ‘With their strong technical background and very professional approach to the market, I believe that the Modern Touch is the right partner to bring Powersoft amplifiers to the dynamic Egyptian market.’
‘Powersoft make outstanding products. To get this amount of power from a 1U rack mount is remarkable and with the built in DSP and the flexibility of the Armonia software, Powersoft offers the perfect solution for every application,’ stated Bassem Fahmy, technical support director at Modern Touch. ‘The support from we get from the Powersoft team is truly amazing. I am looking forward to this great partnership.’
‘Powerful, high endurance under tough operating conditions and competitive prices, these are the factors that my team and I have been looking for,’ added Magued Makram, general manager of Modern Touch. ‘It took us three years of market research and brand comparisons, until I met Steve Smith at Powersoft Booth during the Frankfurt Pro Light and Sound exhibition 2012. I believe that we are introducing a unique product to the Egyptian Market. Powersoft is a great deal for our customers.’
The partnership has started with a series of demos and seminars around Egypt.