New South African partner for Powersoft
SOUTH AFRICA: Powersoft has appointed Johannesburg-based iLED (Pty) Ltd. as its new exclusive distributor for South Africa.
With the addition in 2010 of industry veteran Justin Mamulis, iLED has made a conscious decision to push into the pro audio sector and are positioning themselves at the high end of the market with both Powersoft and UK based Traction Sound joining the existing portfolio which includes brands such as APart.
‘We are extremely excited about this new partnership,’ said Justin Mamulis, sales director at iLED. ‘Powersoft's commitment to making the world’s best amplifiers even better is but just one of the reasons we chose the Italian company as our premium amplifier partner.'
‘We are very happy to welcome iLED to our growing team of international partners,’ added Powersoft’s EMEA sales manager Steve Smith. ‘While the pro audio market is new for iLED as a company, they have an experienced team with an abundance of drive, passion, focus and vision and I can see a lot of potential.’
iLED plan to start working immediately with product demonstrations and technical training through its ‘iLED University’ programme.