New brand identity for Listen Technologies
WORLD: Assistive listening equipment manufacturer, Listen Technologies, has unveiled a new company logo as part its latest brand identity. The move is reportedly a reflection of the company’s long-term business plan, which focuses on providing the ‘best possible assistive experience’ by encouraging education and providing resources to keep the market up-to-date on best practices and legislative compliance. Alongside the new brand identity the manufacturer has unveiled a newly redesigned website that provides customers with ‘even more relevant information’.
‘When we decided it was time to retire our 16 year-old logo and branding we wanted something that would reflect our commitment and focus on enabling the best possible assistive listening experience,’ explained Russell Gentner, president of Listen Technologies. ‘The new website is easier to use while providing even more relevant information. The new logo and look reflects our commitment to simplicity and the new website provides a new and improved way to launch new products, services, and solutions that our customers are demanding.’
The new logo is described as ‘simple yet memorable’, incorporating a variation on the familiar ‘sound wave’ icon designed to represent the company’s expertise in developing solutions that overcome the challenges of noise, distance, clashing conversations, and hearing loss. The re-launched website features new graphics and drop-down menus highlighting the manufacturer’s solutions.