New director of worldwide sales for Atlona
WORLD: Mark Vecchiarelli has been appointed to the position of director of worldwide sales for Atlona, where he will assume leadership of sales activities across the brand’s retail, commercial and professional A/V product lines.
Mr Vecchiarelli has amassed more than 28 years of experience in sales, marketing and operations with sub-system, software and semiconductor companies throughout his career so far. He has also gained experience in building and managing global sales for various companies and has provided support and distribution for more than 26 countries.
Most recently, he held the position of vice president of sales and technical support for RedMere and Analogix, where he accelerated design wins, percentage growth in value-per-design and revenue growth. Other key positions include senior sales roles in leading semi-conductor firms such as ZettaCom, AMCC and TranSwitch.
‘Mark’s vast range of technology sales and business development experience make him an excellent fit to lead our team into the next phase of growth,’ said Ilya Khayn, president and CEO of Atlona. ‘He has a proven track record of building strong sales organisations for both new and established technology companies, and this is just what we are looking for in order to take us to the next step in expanding Atlona’s global presence.’
‘Atlona’s professional and commercial A/V technology is redefining the traditional economics of some of today’s most important distributed A/V connectivity trends,’ commented Mr Vecchiarelli. ‘This makes it an exciting time for the company and I look forward to working with the team and to the opportunities ahead of us.’
Mr Vecchiarelli holds an MBA in strategy and marketing from Pepperdine University in addition to a BSEET in engineering from the DeVry Institute of Technology.