PAT and TAG announce strategic alliance in Australia
AUSTRALIA: Professional Audio Technology (PAT) has entered into a commercial arrangement with local distributor Technical Audio Group. The arrangement covers the sale of Audio-Technica microphones and headphones for the broadcast and related sectors in Australia.
‘Many of our broadcast customers, such as The OB Group and Gearhouse, already use Audio-Technica products so it made sense to strengthen our strategic alliance with TAG and A-T,’ said PAT managing director Patrick Salloch. ‘A-T products offer high quality, durability and outstanding performance for live touring, broadcast and recording studios and provide our customers a huge number of solutions at the right price.’
TAG’s sales and marking director Max Twartz commented: ‘PAT has been heavily promoting Audio-Technica into the broadcast segment and it made sense to support that with a stronger association. We are looking forward to working together and increasing the awareness of A-T in the broadcast segment.’