PAT and TAG announce strategic alliance in Australia

PAT and TAG announce strategic alliance in Australia

Published: ASIA

AUSTRALIA: Professional Audio Technology (PAT) has entered into a commercial arrangement with local distributor Technical Audio Group. The arrangement covers the sale of Audio-Technica microphones and headphones for the broadcast and related sectors in Australia.

‘Many of our broadcast customers, such as The OB Group and Gearhouse, already use Audio-Technica products so it made sense to strengthen our strategic alliance with TAG and A-T,’ said PAT managing director Patrick Salloch. ‘A-T products offer high quality, durability and outstanding performance for live touring, broadcast and recording studios and provide our customers a huge number of solutions at the right price.’

TAG’s sales and marking director Max Twartz commented: ‘PAT has been heavily promoting Audio-Technica into the broadcast segment and it made sense to support that with a stronger association. We are looking forward to working together and increasing the awareness of A-T in the broadcast segment.’


www.proaudiotechnology.com.au
www.tag.com.au
 

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