Plasa announces organisational restructure with key staff changes
WORLD: The respective Plasa boards have announced the completion of new strategic and operating plans intended to guide the organisation through the next several years of its development. Fundamental to the successful implementation of both plans is a revised senior management structure that will see a chief executive officer, chief financial officer and chief operating officer, plus six divisional directors of membership, international programmes, sales, marketing, events and media join the new restructure.
While the overall strategic plan focuses on building the membership from all areas of the entertainment technology industry, enhancing member value and continued development of Plasa’s programmes that serve the industry, the operational plan details the structure, tactical approach and financial resource required. These initial staff changes are part of a wider reorganisational structure and it will take two to three years to assemble the full staff highlighted in the operational plan.
Matthew Griffiths and Shane McGreevy currently fill the positions of CEO and CFO respectively. The COO post will be recruited in the first part of 2014 and will be based out of Plasa’s New York office.
Lori Rubinstein will retain her executive director responsibilities in North America during this transitional period until the new COO is fully in place. After almost 25 years of being responsible for the day-to-day running of ESTA and Plasa in North America, Ms Rubinstein requested a change in her role of executive director to allow her to concentrate on areas of particular interest.
Ms Rubinstein will now be dividing her time between Plasa and the Behind the Scenes charity. As director of international programs for Plasa, she will continue to oversee the Technical Standards programme and Plasa’s Skills Division, including ETCP in North America and the NRC in Europe. Other duties include working with the Production Equipment Rental Group (NA) and the Association of Studio and Production Equipment Companies (EU). Ms Rubinstein’s responsibilities will also include setting up Behind the Scenes in the UK.
Meanwhile, Kacey Coffin will serve in the newly created position of director of membership, while Norah Philips continues in her role as membership manager for Europe.
A key aspect of the operating plan is focussing on the development of a globally integrated sales programme designed to simplify members’ interactions with Plasa as they select from the organisation’s range of promotional opportunities, including exhibitions, advertising and sponsorships. Jackie Tien will bring her industry experience, relationships and reputation to lead this initiative as director of sales.
These new divisional directors join Chris Toulmin, who was appointed Plasa director of events in 2013, and will be completed by filling the positions of director of marketing and director of media in the next 12-18 months.
‘I am very excited that we are undertaking the next chapter in Plasa’s global development and having the support of such a talented team gives us every chance of success in the coming years,’ said Mr Griffiths. ‘I am particularly pleased that we have promoted from within the organisation and that we have been able to provide the opportunity for Lori to fulfil her ambition of developing Behind the Scenes globally, without losing all her valuable industry knowledge.’
‘At this stage in my career I would like to focus on those areas where I feel my experience and maturity can still make a significant contribution while making room for some of our incredibly talented staff to progress in their careers and bring their fresh ideas and energy to the association,’ said Ms Rubinstein.
‘As those who know me well will tell you, Behind the Scenes has captured my heart and brought unexpected fulfilment,’ she continued. ‘I look forward to being able to devote more time to ensuring we assist as many of our colleagues as possible through a charity that will be around for long into the future.’