Powersoft passes 600 million Watts worldwide
WORLD: Italian manufacturer Powersoft has announced that it has passed the milestone of delivering 600 million Watts of power worldwide, exceeding its own target of achieving the landmark number by the end of August. The announcement follows the company’s online 600millionreasons campaign, which it has described as ‘a success beyond expectations’.
The 600millionreasons campaign, heavily publicised by Powersoft, centred on a website, www.600millionreasons.com, upon which visitors could register their support for the manufacturer.
‘We recently had a count up and realised that we were getting close to the 600 million Watts mark,’ explained Powersoft Audio BU director Luca Giorgi. ‘Nearly 600 million, but not quite. We were still missing about three million Watts and it became our goal to achieve this target before the end of August.’
Francesco Fanicchi, Powersoft’s marketing and communication manager, added: ‘To help reach this landmark figure, we needed to come up with an effective promotion. So we created the 600millionreasons campaign. Announcing the promotion through all of our communication channels, we invited visitors to register on a dedicated website and to join our cause.’
Though the campaign was intended to run until the end of August, the company instead achieved its goal in just three weeks following ‘several hundred’ sales of K10 and K20 amplifiers.
Powersoft is attributing the success of the campaign to the eco-friendly credentials of its switch-mode power supplies, declaring that they can substantially reduce CO2 emissions in comparison to linear designs. The manufacturer added: ‘ecology-efficient technologies are becoming ever more relevant in the world that we live in. Integrating these technologies into products has always been part of the underlying philosophy at Powersoft – both to save customers money and as a contribution for preserving the environment’.
Even though the original target has been reached, the 600millionreasons campaign will continue as planned until the end of August.