Prestigious Morehouse College equipped with dB Technologies
WORLD: Guitar Center Professional (GC Pro) recently provided the Morehouse College’s King Chapel with a dB Technologies DVA T4 line array sound system. The prestigious African-American college’s list of graduates includes filmmaker Spike Lee, actor Samuel L Jackson and rapper Lil Jon.
The facility has a special affinity for the arts, and as such strives to keep its performance venues – including the King Chapel, the Ray Charles Performing Arts Center and Music Academic Building – at the cutting edge of live-sound technology.
The King Chapel regularly hosts musical performances in addition to religious events and ceremonies, which are now boosted by the dB Technologies system – configured into two six-box hangs on either side of the stage.
In addition, last year GC Pro also upgraded the sound system for the Ray Charles Performing Arts Center and the Music Academic Building. The company provided a new Avid Venue D-Show FOH console with an integrated Avid Pro Tools HD multitrack recording system with FOH and stage racks as well as a large selection of microphones. GC Pro also outfitted the centre’s recording studio with a new SSL AWS 900 analogue recording and mix console.
‘We pointed out to the college that they could save a considerable amount of money by buying a new PA system for King Chapel rather then continuing to rent systems, as they had been doing,’ explained Eugene McNair Jr, account manager for the Atlanta GC Pro office, who has had a close relationship with Morehouse College for years. ‘They were familiar with the dB Technologies system so we went with that one. We also sold them cases for the system, which lets them take it down as needed and store it, which gives them that much more flexibility with the system.
‘They’re sensitive to price, of course, but anyone can offer a better price,’ he added. ‘What Morehouse College is most interested in is service from someone who understands their needs and the technologies and products that can best fulfil those needs. They want service, honesty, knowledge, and even some personality. It’s not just about the sale – it’s about the relationship. I’m local, we’re local, we’re here for them when they need us.’