Procom becomes Philips Entertainment exclusive UAE distributor
UAE: Procom ME has been named as the exclusive Philips Entertainment distributor for Philips Strand Lighting, Philips Selecon, and the manufacturer’s Showline family of LED luminaires in the UAE.
‘We are confident Philips will have a significant share of the new-build market, for several reasons,’ said Procom’s business development manager, Rami Harfouch. ‘It is a highly recognised brand name, and its catalogue of high quality products is extensive, with a strong LED offering which meets the increasing requirement for energy-saving solutions. Philips Entertainment also has strong local support in terms of design, commissioning and servicing of the equipment and Procom is excited to be a part of it.
‘Being Philips’ official UAE distributor is a great opportunity for Procom and a challenge at the same time,’ continued Mr Harfouch. ‘But we are ready to rise to it, for example we have been enhancing our operation with dedicated staff to support the product lines in sales and for technical back up in our service centres.’
The new relationship means Procom will hold a wider range of Selecon, Strand Lighting and Showline stock. Philips will gain further reach into Procom’s web of clients, to whom the distributor will also offer design consultation.
‘There has always been a high demand within our client base for Philips products,’ said Mr Harfouch. ‘This is because the Philips brand has stayed true to its reputation of providing reliable equipment with practical features. It has evolved wisely by adding certain specifications that meet the changing needs of the market without compromising on quality. Its products feature energy saving and heat control properties and are often lightweight, compact and multi-functional while still being affordable. Furthermore, with it being such a universal brand, most technical professionals in the region are familiar with Selecon and Strand Lighting technology and are able to operate various models easily or with little training.’